Adria Telekom: Full-Cycle IPTV/OTT Transformation with a Scalable White-Label Platform
Adria Telekom launched a full-cycle white-label IPTV/OTT platform, now serving 20,000+ subscribers across Europe. Designed for diaspora communities, it features multi-platform apps (Web, Mobile, Smart TVs), a custom CRM, and advanced tools like voice commands, internet TV search, catch-up TV, smart home integration, and gaming support-offering scalability, flexibility, and a seamless user experience.
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Challenge and Scope
- Unified Cross-Platform DeliveryAdria Telekom needed a single cohesive platform that could ensure a consistent UX across Web, mobile apps (Android/iOS), and smart TVs (Tizen, WebOS, AndroidTV, Fire TV, Apple TV)
- Scalable Infrastructure for GrowthThe platform had to be built with scalability in mind to support a rapidly growing subscriber base without compromising performance or reliability
- Advanced Streaming FeaturesWe implemented next-gen streaming features: catch-up TV (up to 28 days), Cloud PVR, adaptive streaming, PiP, and voice commands-exceeding typical IPTV offerings
- Custom CRM IntegrationA tailor-made CRM system was developed to automate sales, onboarding, support, and billing-seamlessly aligning with Adria Telekom’s internal workflows
- White-Label EngineA powerful white-label core enables Adria Telekom to deploy multiple branded platforms across different markets, each with unique content and identity
- Smart Home & Gaming CapabilitiesThe platform integrates with smart home devices and supports gaming through Android functionality-controlled directly via TV remotes
- Localized Content ManagementWe built a dynamic CMS to manage M3U8 streams, regional channels, multilingual support, RSS feeds, and theming per market
- Business Process AutomationAutomated workflows manage user subscriptions, onboarding, ticketing, and customer retention-reducing manual effort and improving response times
- Regulatory & DRM ComplianceTo ensure global availability, the platform was built with DRM support and aligns with relevant telecommunications and data privacy regulations
- Personalized User ExperienceWe implemented smart recommendation engines and multilingual interfaces to ensure tailored content discovery for a diverse international audience
Approach
- Digital Transformation MindsetWe approached the project not as traditional software development, but as a full-scale digital transformation - with the goal of positioning Adria Telekom as a leader in the OTT market
- Scalable Microservices ArchitectureWe designed a modular, microservices-based backend architecture covering OTT, CRM, CMS, security, payments, and application management
- Cross-Platform Development StrategyWe developed applications for all major platforms (Web, iOS, Android, AndroidTV, Fire TV, Samsung Tizen, LG WebOS, Apple TV), ensuring a consistent and optimized user experience
- Advanced Streaming EngineWe implemented adaptive streaming (360p to 1080p) with ultra-fast Catch-up TV capabilities and PiP mode for maximum user satisfaction
- Voice & Real-Time FeaturesThe platform includes voice commands for channel switching and content search, along with instant channel switching for live TV
- Internet TV Channel Search & M3U8 ImportA first-in-market feature that allows users to search and add over 300,000 internet TV channels and M3U8 playlists -including personal and security content
- Smart Home & Gaming ModulesThe platform integrates TUYA-compatible smart devices and supports Android gaming via TV remote control through the IPTV app
- Automated CRM & Subscription WorkflowsWe built a custom CRM with automated user onboarding, subscription handling, ticketing, and multi-channel support
- 20,000+ Active SubscribersThe platform now supports over 20,000 active users and is fully scalable to accommodate continued growth
- Business Expansion & Revenue GrowthThe white-label engine enabled Adria Telekom to enter new markets with branded services - boosting customer loyalty and significantly increasing revenue
Business Impact
20,000+
active subscribers within the first year
- Rapid User AcquisitionOnboarded 20,000+ active subscribers within the first year, with infrastructure in place to support exponential growth
- Complete Digital TransformationAdria Telekom successfully evolved from concept to a fully operational IPTV/OTT provider with end-to-end digital capabilities
- Accelerated Time-to-MarketThanks to a flexible white-label architecture, new operator and partner launches can now be executed in days instead of months
- Competitive Market PositioningUnique features such as voice control, smart home integration, and multi-platform apps established a strong market differentiator
- Regional ExpansionThe platform now serves users across Serbia and neighboring countries, on all major devices including Smart TVs and mobile platforms
- Operational EfficiencyA unified CRM system digitized and streamlined sales, support, billing, and content management-reducing overhead and improving team productivity
Testimonials
Boopro Technology has developed an iOS and Android app for a pet care software company. The team has designed the app's UX/UI, built its core functionalities, and integrated GPS and in-app messaging. Boopro Technology has successfully launched the app within a tight deadline. The team is diligent, flexible, determined, committed, and responsive, holding weekly and biweekly meetings to provide progress updates. Their professional and skilled resources have impressed the client.
Our work on the DCW project was instrumental in modernizing the content delivery infrastructure. Migrating to Symfony resulted in a significantly more stable and maintainable API environment, while the integration of Amazon CloudSearch transformed the way users discover content. Search performance is now incredibly fast and accurate, and country-based filtering has made a major difference for our global audience. This project not only elevated the technical architecture but also greatly enhanced the user experience - we’re proud of what we achieved.
Boopro Tech has planned the project very well. They've fulfilled every need we've had - their work is invaluable to us, and we can't do business without them. In terms of communication, they do a great job of being responsive. We primarily use Slack, but we also have standing meetings in person every week. They even travel to meet with us.
Working on this project was both challenging and rewarding. Integrating our custom solution into a complex IT environment required innovative problem-solving, but seeing the seamless functionality and the impact on financial operations made it all worth it. The collaboration with the client was fantastic, and delivering a scalable, high-performance system within tight deadlines was a proud achievement for our team.
Working on this project was both challenging and rewarding. Integrating our custom solution into a complex IT environment required innovative problem-solving, but seeing the seamless functionality and the impact on financial operations made it all worth it. The collaboration with the client was fantastic, and delivering a scalable, high-performance system within tight deadlines was a proud achievement for our team.
Leading the development of this health tracking platform was an exciting challenge. We had to balance speed, scalability, and security while ensuring a seamless user experience. Processing over 200,000 tests and supporting more than 10,000 users proved the system’s efficiency. Seeing how our technology empowered people to monitor their health in real time made this project truly rewarding.
Managing this project was an incredible experience. The complexity of resource allocation across multiple projects pushed us to develop a truly dynamic and scalable solution. Seeing how the system improved efficiency, reduced manual workload, and provided real-time insights was extremely rewarding. The seamless collaboration between teams and the positive impact on operations made this one of our most impactful implementations.
Being part of this project was amazing. We built an AI-powered system that processes documents 10x faster, automates client interactions, and seamlessly connects with any ERP. Seeing its real-world impact on efficiency and accuracy makes me proud to have contributed.
I had the opportunity to contribute to developing a comprehensive, cloud-based solution that brought together inventory management, procurement, shipment tracking, and financial operations into a unified platform. The challenge of integrating so many complex functions into one system was both exciting and intellectually stimulating. I enjoyed collaborating with the team to leverage real-time data and automation, which helped streamline processes and improve operational efficiency. It was fulfilling to be part of a project that not only addressed technical challenges but also enhanced how the client manages their entire supply chain.
“Teoricentralen has completely transformed the way traffic schools operate in Sweden. With its powerful booking system, in-depth theory tracking, and seamless e-commerce integration, it provides everything a driving school needs in one place. The platform is intuitive, efficient, and tailored to both students and instructors, ensuring a smooth learning and management experience. Its impact is evident in the thousands of students who use it daily to prepare for their driving exams. A true game-changer for the industry!“
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“ Working on the SCAP project was a meaningful experience for me, both professionally and personally. As a frontend developer, I focused on building an intuitive interface that made the platform easy to use for farmers across different regions. It was especially rewarding to see how our work helped improve access to resources for underserved communities. The collaboration within the team was smooth, and we were all aligned on delivering something impactful. I'm proud to have contributed to a project that modernizes agricultural support in Serbia. "
“Working on this energy management platform allowed me to contribute to the development of a complex, user-focused solution that positively impacts everyday users. The focus on performance, scalability, and clean code helped me advance my skills with modern technologies like React and TypeScript. Collaborating with a multidisciplinary team made the experience both dynamic and rewarding. "
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" eKonobar Vision was a great challenge - clear goal and real-world conditions. We managed to detect waiter calls in real time without relying on expensive hardware. Testing across different lighting setups and with multiple people in frame made it a true proof of concept. "
"Diligent is a highly valuable resource in GBI's arsenal. Reliable, versatile and skilled. They are a true representation of their company name - following through the entire process of any task we challenged them with, meeting, and exceeding, expectations regardless of the project environment."
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